{"id":73716,"date":"2025-10-07T10:51:04","date_gmt":"2025-10-07T08:51:04","guid":{"rendered":"https:\/\/afanoc.org\/blog\/estrenem-nova-imatge-corporativa-una-marca-que-emociona\/"},"modified":"2025-10-07T14:45:40","modified_gmt":"2025-10-07T12:45:40","slug":"estrenem-nova-imatge-corporativa-una-marca-que-emociona","status":"publish","type":"post","link":"https:\/\/afanoc.org\/es\/blog\/estrenem-nova-imatge-corporativa-una-marca-que-emociona\/","title":{"rendered":"Estrenamos nueva imagen corporativa: \u00a1una marca que emociona!"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>El coraz\u00f3n de esta nueva identidad es un logotipo din\u00e1mico que pone de relieve los diferentes estados de \u00e1nimo de los ni\u00f1os, ni\u00f1as y j\u00f3venes con c\u00e1ncer<\/strong><\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"300\" src=\"https:\/\/afanoc.org\/wp-content\/uploads\/logo-afanoc-nou-horitzontal.jpg\" alt=\"\" class=\"wp-image-73602\" srcset=\"https:\/\/afanoc.org\/wp-content\/uploads\/logo-afanoc-nou-horitzontal.jpg 850w, https:\/\/afanoc.org\/wp-content\/uploads\/logo-afanoc-nou-horitzontal-320x113.jpg 320w, https:\/\/afanoc.org\/wp-content\/uploads\/logo-afanoc-nou-horitzontal-150x53.jpg 150w, https:\/\/afanoc.org\/wp-content\/uploads\/logo-afanoc-nou-horitzontal-768x271.jpg 768w, https:\/\/afanoc.org\/wp-content\/uploads\/elementor\/thumbs\/logo-afanoc-nou-horitzontal-rct1du39vsishc2vl9cyjadnvif3xeckgvpmndqd76.jpg 600w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n<p>En AFANOC iniciamos una <strong>nueva etapa con una renovaci\u00f3n de nuestra imagen.<\/strong> Un cambio que nace de la voluntad de seguir caminando junto a las familias de ni\u00f1os y j\u00f3venes con c\u00e1ncer, con una imagen <strong>que mejor refleja la realidad compleja<\/strong>, llena de retos y emociones que viven a lo largo del proceso. <\/p>\n\n<p><strong>El coraz\u00f3n<\/strong> de esta nueva identidad es un <strong>logotipo din\u00e1mico<\/strong>, un elemento vivo y cambiante que representa los diferentes estados de \u00e1nimo por los que pasa el ni\u00f1o o joven que convive con la enfermedad: <strong>\n  <strong>rabia, serenidad, alegr\u00eda, tristeza, miedo, esperanza<\/strong>\n<\/strong>&#8230; Cada sentimiento tiene un espacio y un sentido. Todos deben tener cabida. Poder expresar lo que sentimos es necesario para crecer, conocernos y evolucionar.   <\/p>\n\n<p>Con este cambio, queremos dar un contrapunto a la idea preconcebida de lo que supone el proceso de la enfermedad, y hacer valer la <strong>riqueza emocional<\/strong> que le acompa\u00f1a. El logotipo no es s\u00f3lo una marca: es una voz que expresa lo que a menudo cuesta decir, un reflejo de lo que viven los ni\u00f1os, los j\u00f3venes y sus familias. <\/p>\n\n<p>Este cambio visual no altera <strong>nuestra esencia ni nuestro compromiso<\/strong> . Seguimos siendo la misma entidad, trabajando con la misma dedicaci\u00f3n, pero ahora con una imagen que mejor define nuestra misi\u00f3n: estar al lado de las familias, escucharlas, cuidarlas y ayudarlas a transitar por ese camino, desconocido y lleno de cambios.   <\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls=\"\" src=\"https:\/\/afanoc.org\/wp-content\/uploads\/AF-afanoc-video-carasanimadas-1920-x-1080-1.mp4\"><\/video><figcaption class=\"wp-element-caption\"><em>Una cara con todas las emociones<\/em><\/figcaption><\/figure>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El coraz\u00f3n de esta nueva identidad es un logotipo din\u00e1mico que pone de relieve los diferentes estados de \u00e1nimo de los ni\u00f1os, ni\u00f1as y j\u00f3venes con c\u00e1ncer En AFANOC iniciamos una nueva etapa con una renovaci\u00f3n de nuestra imagen. Un cambio que nace de la voluntad de seguir caminando junto a las familias de ni\u00f1os [&hellip;]<\/p>\n","protected":false},"author":693,"featured_media":73535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1085],"tags":[],"class_list":["post-73716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/posts\/73716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/users\/693"}],"replies":[{"embeddable":true,"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/comments?post=73716"}],"version-history":[{"count":0,"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/posts\/73716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/media\/73535"}],"wp:attachment":[{"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/media?parent=73716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/categories?post=73716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/afanoc.org\/es\/wp-json\/wp\/v2\/tags?post=73716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}